adidas Laces Herzogenaurach 


BRIEF Research and development building with 1700 working places at the adidas World of Sports campus in Herzogenaurach. ADDED VALUE In contrast to conventional office typologies, the ring structure developed by kadawittfeldarchitektur lends to the building a double relationship to the landscape – both to the outer surroundings and to the communicative landscape of the atrium. The connecting walkways, “Laces”, efficiently open up access to all office areas without the need to cross through other departments. At the same time they transform the atrium into a creative center of the building that provides an identity. 

ADIDAS LACES, HERZOGENAURACH | GERMANY The new Laces blends into the existing World of Sports ensemble as a floating counterpart to the black, recumbent mass of the adidas Brand Center. Its clearly contoured volume positively invites the surrounding campus to find a continuation within its interior, an atrium with a controlled climate. Lined up in a circular arrangement, the office areas with their large glazed surfaces open onto the atmospheric inner space and the remarkable landscaped space. The connecting walkways that cross the atrium, the Laces, “tie” the built volume together, as it were, to form a many-layered office building that is rich in relationships. They enable a maximum of interaction and allow open areas of communication to emerge. As delicate connecting bridges, they weave a poetic spatial structure into the interior and thus make the special creative atmosphere of the building legible. The result is an inspiring place for research and product development.

Herzogenaurach (DE)
gfa 62.000m² construction volume 356.000m³
adidas AG World of Sports
1st Prize 2007
2008 - 2011
2009 - Office Application Award 2009 - Best Innovative Concept - adidas Laces
2012 - best architects 13 - Auszeichnung - adidas Laces
2012 - TDC 58 2012 - Orientierungssystem certificate of typographic excellence - adidas Laces
2012 - AIT Award 2012 - Selection - adidas Laces
2012 - Prime Property Award 2012 - Shortlist - adidas Laces
2012 - DETAIL Preis 2012 - Nominierung - adidas Laces
2012 - pbb Architekturpreis 2012 - Auszeichnung - adidas Laces
2013 - Iconic Awards 2013 - Best of Best - adidas Laces
2014 - Preis des Deutschen Stahlbaues 2014 - Auszeichnung - adidas Laces
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