Supersign  

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Supersign

Instead of simply putting a further additive component onto the exhibition landscape of Nürnberg Messe, which has been extended several times since the 1960s, the design with its 250m-long slatted roof creates a sign that fulfils several functions simultaneously:

It gives order to the various buildings of the exhibition grounds, provides it with an unambiguous address, connects interior and exterior spaces and defines an “urban foyer” that extends from the space in front of the Messe and the entrance through to the main foyer and the exhibition park. 

This conspicuous, bright structure acts as a large pointer and intuitively guides visitors to trade fairs and congresses into Nürnberg Messe.